STRAVA

Client need:

Help us acquire NET NEW customers through our paid social program. We want to ensure we are acquiring the “right” users. How can you help us scale and reach our new user goal in 2024?

Solution:

Together with STRAVA team we built a UGC (User Generated Content) campaign with the strategy of educating the audience of how STRAVA’s platform is the perfect tool for their fitness goals.

We intentionally hired, scripted, filmed, edited these pieces to help gain the attention of the “Right” audience for acquisition on TikTok.

• UGC (User Generated Content)

• Creative Strategy

• Testimonials

• CPL (Cost Per Lead: KPI)

• Customer Acquisition

• New Platform Unlock (TikTok)